Value Retailing

It's remarkable. How not, it radiated an aura of dollars more just when the conditions are not favorable national retail industry. Not to mention if considered more melangitnya fuel prices which of course hit the joints of the retail industry, especially the declining purchasing power of consumers.
The decline in purchasing power is increasingly making more berpandai-retailer should desire and good at reading the behavior of consumers in addition to other retailers anticipate the move. We know, lately more and more retailers to implement a low cost strategy by delivering major bid in the form of low prices to consumers, retailers category is often referred to as a value retailer. With its strengths, retailers have challenged this category contest cheap price.

The choices faced in this case is serving a price war or to diversify dramatically. Price wars are ultimately benefit consumers, but do not want other retailers in general. Serving retail value in the price war is not easy matter. Without fundamental changes in infrastructure that ensures excellence in supply chain and distribution, then plunge in the price war is like a kamikaze. Even more flexible is to change the value proposition to consumers and provide better service in the consumer shopping experience as justification for why the price is more expensive.
In the retail world, the entry point for the delivery of value to consumers include the identity of which is determined by the ability of retailers to present a competitive differential advantage. Thus, the identity must be supported by the aesthetic, both visually and environmental conditions. Aesthetics that leave no emotional touch for the creation of a memorable shopping experience.Functionally perceived consumer value through quality service, technological support, and attractive price. This is related to the fact that the retail world is inseparable from lifestyle.
Customer ValueSpeaking in a broader context, which is not only limited in the areas of retail, customer value can be described as the perceived customer preferences towards product characteristics, performance, and how far has fulfilled what customers want.With regard to customer value, in its implementation carried Value Chain Analysis to help companies identify potential resources and competitive capabilities. Like a race then start it is customer needs, and its finish line is customer delight. To change the orientation of the product-focused to customer-focused companies must meet the following three stages: knowing the customer; deliver significant value and competitive; and creating a customer-centric culture.To be able to provide a competitive advantage, it is not enough to value functionally but also emotionally. So, what makes a customer satisfied? To be able to answer them in advance what is expected to be assessed against the company's customers, namely responsibility, quality, value and innovation of products and services, overall quality of service / support, and timely presentation.
What is the role of loyalty in customers' lives? Most customers have a strong desire to build loyalty. They'll be back again and again if treated well and feel comfortable. With the loyalty of these customers want to reduce the risk by returning to the company that they trust because they know what they will get.
To maintain and enhance customer value key lies in communication. Promotional marketing is important to retain customers (customer retention) and boost sales. Choices made based on their perceptions of customers. Getting to know your customers, it will be easier to effectively influence their perceptions.
Main support of the prime achievement of value delivery are human beings who exist within the organization. The main principle in the value delivery is to provide value-added at each stage in the flow value in accordance with the promised value proposition and to gather information and data for continuous improvement (continuous improvement) to the process. Expectations of value delivery is financially reflected in earnings, earnings growth, financial ratios, cash flow, and the ability to reap capital. In the future will be reflected in market position, potential growth, continuous improvement, and knowledge management.