Best Business Strategy

What exactly makes Microsoft continue to thrive? Then why Nokia cell phone could be a product of the most widely loved by the consumers? And what makes a BMW for decades continues to be an icon of prosperity that continues to be hunted man? Learning from success stories of companies leading the global scale in serving customers, it seems there is some wisdom to be learned. The main lesson that can be taken is this: it turns out that the process of serving customers must be preceded by the correct choice of strategy. In other words, the process of serving the needs of customers did not emerge suddenly from the sky, but must be aligned with the choice of corporate strategy (corporate strategy) that has been decided.


In this context there are three strategic moves that are often applied by companies world-class. The first step that is the choice of strategy-oriented product leadership (product advantage). Companies in this category are always working to create products with premium quality, and always one step ahead compared to competitor products. They did not hesitate to spend huge funds for the R & D for the creation of products that good. Intel is famous for its Pentium series probably the most perfect examples for this category. Or too high fashion companies like Louis Vuitton bag fame with his product. And of course, we must point to the BMW and Ferrari, two automotive manufacturers that always create products nan charming legendary.

Kick The second strategy is the choice of operational excellence-oriented (operational excellence). For companies in this category, the main thing is to build a super efficient business processes. The hope, with the efficiency of this process, they can reduce the cost of production, and the edges would be able to sell products at more competitive prices. Dell, a Texas-based computer company, it is worth mentioning that the samples in this category. With the model and a very efficient business processes, they are able to create desktop products with a more komptetitif than its competitors, like IBM and HP.
Kick the latter is an option strategy that refers to the customer intimacy (intimacy with customers). For companies in this category, the main thing is to build an intimate relationship with its customers; in hopes of creating lasting relationships. Many companies in the field of hospitality and also a diving flight this strategy to build loyalty among pelangggannya. Harley Davidson is also very famous for having an incredible intimate relationship with the wearer; so they could build a very intense fanaticism with millions of fans around the universe.

Of course, many companies also combine a variety of tactics, and not just focus on one move. Honda for example, but is known to have superior products, also known to have a very efficient business processes. Likewise, Singapore Airline. Besides having a ciamik aviation products, they also have expertise in building an intimate relationship with its customers.

Thus, the three stance put forward a viable business strategy. Rows of jutsu which when performed with high precision which is guaranteed to deliver the players in the ark of excellence.